At one point early on, the idea surfaced that the perceived level of personal threat needed to be increased among the population, who were apparently complacent. The plan was to use hard-hitting emotional messaging. Once again, key parts of the evidence seem to have been ignored. There is an extensive literature about the way that people respond to threats. One important model called the stress-coping paradigm, suggests a two-phase response. The first phase involves appraisal of threat – asking the question “To what degree is the stimulus benign or malign – a threat or not?” The second phase is concerned with working out what can be done about it. Such second phase actions may involve taking direct action, denial, worry or doing nothing and hoping for the best. Protection Motivation Theory uses similar ideas about appraisal and action. At the heart of both is an important precept - that the ability to act effectively in the face of threat involves using skills, and quite likely in the case of a new pandemic, skills which people didn’t already possess, or had never practised. To help people cope, we need to help them develop the necessary skills and capabilities. What we definitely should not do, is just let them deal with the threat de novo, and expect them to work it out from first principles. In the framework of another important model, we may have motivated people, but if they have neither the capabilities nor the opportunity, it won’t happen.
But sadly, letting them work it out for themselves, seems to be exactly the approach adopted in the UK. So skills, capabilities and opportunities for home schooling, shopping, managing social distancing, wearing masks, surviving when the money runs out, accessing digital platforms, travel, going to the workplace when it is impossible to work from home, were pretty much left to members of the public. At best, support and advice was patchy. And of course, not everyone was starting from the same base. These skills, resources and capabilities are as variegated as the social differences in populations. Additionally, the business and commercial community, much of which had to stop or seriously curtail trading, were not offered much other than what appears to have been a cursory acknowledgement of the problem, some financial recompense and apparently very complex ways to access the cash. The understanding of how businesses are supposed to cope in a commercial world turned upside down, seems to have been driven by a belief that the market would sort it out. One might suppose that ‘the devil take the hindmost’ approach fits well with a free market economic ideology, but it lacks compassion. More importantly, perhaps, it is disconnected from the real lives of large swathes of the population, and all the evidence that was readily to hand.
A new relationship between evidence and policy is required
So now we are all waiting for the news of the start of the inquiry to move the debate on to what can be done to mitigate and learn from past mistakes. This is essential as Covid-19 has not gone away and may remerge as a major public health crisis at any time. Nor is it the only potential threat to national wellbeing as current political and international events demonstrate. In the context of the risk of future large-scale disasters, we need to be better prepared to identify, evaluate and deploy evidence to inform decision-making and better protect public health.
Some of the ideas in this blog relating to changing health-related behaviour are covered in more detail here and those relating to social factors and Covid-19 here.
The relationship between evidence and policy has always been a contested area, an issue we covered in an earlier blog and the difficulties of the relationship between scientists and politicians has always been a tricky one, particularly when so much is at stake.
However, things can be improved. You can even undertake research into how to improve the chances of evidence informing policy. An example of this is when 93 UK scientific advisors and government officials were asked in real time how they were interacting with policymakers during the Covid crisis (see What the Covid-19 experience has taught us about the limits of evidence-informed policy making and How did UK policymaking in the COVID-19 response use science? Evidence from scientific advisers).
The challenge for the inquiry then is not only to explore why evidence was used or not used, but also to identify and propose the best models for evidence informing policy in the future.
About the authors:
- Professor Michael P Kelly. Michael is a senior visiting fellow in the Department of Public Health and Primary Care at the University of Cambridge and a member of St John’s College. Between 2005 and 2014 he was the Director of the Centre for Public Health at the National Institute of Health and Care Excellence (NICE)
- Professor Peter Littlejohns. Peter is emeritus professor of public health, King’s College London, public health and multimorbidity theme lead, ARC South London. Between 1999 and 2013 he was the Clinical and Public Health Director at the National Institute of Health and Care Excellence (NICE)
- Dr Sarah Markham. Sarah is a visiting researcher at the Department of Biostatistics & Health Informatics, Institute of Psychiatry, Psychology & Neuroscience, King's College London